Once the website is developed, what next?
Having a website developed, can be a very pricey exercise. The website is now live and the world can see it. Does it end there? How do I get back the money I invested in developing the website i.e. Return on Investment (ROE). Think of it as having that song you composed, yet it does not generate you money and no one knows about it except your friends. Once the website is developed, the next phase, is to work on it on continuous basis so that it can fulfill its objective. That brings us to the next topic of marketing, in this case, we are referring to Digital Marketing. The whole idea, is to have people visiting your website and take necessary actions to meet their goals. We will be exploring many topics on digital marketing…