E-Commerce Website Design

Ecommerce Web Design

An online store design is an ecommerce website design  that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Products or services get displayed in categories or individual products on the e-commerce like shelves at the shop. The flow of an online store website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service. If it’s for services, a payment can be accept and the service be delivered.

Ecommerce Website Design Johannesburg

What is Ecommerce Website Design?

It’s tough to imagine daily life without online stores. We order products at our convenience; we register for classes and other online services; we download books, music, and movies; and so much more. E-commerce has taken root and is here to stay. It has a great room of growth and businesses can solidify their place whilst it is still at infancy.

In its most basic form, e-commerce website design Johannesburg involves electronically transferring funds and data between 2 or more parties. With the rise of mobile phones, online stores have benefitted a great deal. People can now make purchases at the convenience of their phones.

Ecommerce Website Design Johannesburg

Ecommerce Web design deals with user interface (UI) and user experience (UX) design as they are vital for ensuring your website or app is user-friendly and engaging. Website development takes the design and transforms it into a functional website. It involves coding, database management, and ensuring your website works flawlessly across different browsers and devices.

ecommerce website design Johannesburg, South Africa

Scope of Ecommerce Website

The scope of e-commerce is vast, but the types of sites that host electronic transactions can be broken down according into:

  • Business-to-consumer (B2C): The most familiar online store, a B2C site enables an exchange of goods or services between a business and a consumer, such as purchasing sports shirt
  • Business-to-Business: A B2B platform enables electronic transactions between two companies. For example, Company A purchases goods from Company B.
  • Business-to-administration (B2A): A B2A site enables electronic transactions between an organization and a government institution.
  • Consumer-to-consumer (C2C): A C2C site, often known as a marketplace, hosts an exchange of goods between 2 or more consumers. Examples include websites like Etsy, eBay, Alibaba, etc.
  • Consumer-to-business (C2B): This is called C2B site, individuals offer goods or services to businesses. This could be a freelance SEO expert who works with companies in a certain industry or an influencer paid to promote a company’s products.
  • Consumer-to-administration (C2A): Similar to B2A, this type of site allows a consumer to provide information, goods, or services to public administration and governmental organizations—think paying a parking ticket on your city’s web portal.

Types of Products or Services that can be traded:

  1. Physical Goods
  2. Services
  3. Digital Products

What should your Ecommerce do?

When it comes to selling goods and services online, there are a few basic functions every e-commerce site should include.

ecommerce web design in South Africa

Accept orders

If you’re running a business that sells a product, your e-commerce site must be able to accept orders from your customers. This process can be more complex than the normal online store. This is the workflow:

  • Record customer information (name, address, etc.)
  • Collect customers’ acceptance of your terms of service
  • Calculate any applicable taxes
  • Apply coupons or discounts
  • Generate order and tracking numbers
  • Share delivery details
  • Process billing information
  • Provide access to a payment gateway

Take payments

There should be a seamless transition from your website to a payment gateway, for example, Payfast, Paypal, etc. Typically, payment gateways allow customers to:

  • Select a payment option
  • Provide details such as credit card numbers and CVVs
  • Use multi-step authentication for secure payments

Handle shipping and logistics if it is not a service:

Once your site has handled the order and payment process for a customer, the next step is delivery.

As a seller, your goal is to ensure that customers receive the right product on time and in perfect condition. To help this process along, you can either handle shipping and logistics yourself or use a third-party provider. No matter which method you choose, your website should be able to initiate the process accurately and consistently.

Your site will also need to have a process in place for accepting returned items. Also known as reverse logistics, this process is just as important as shipping outbound goods.

Provide customer service – After Service

Inevitably, your customers will need to communicate with you about their order or experience. They may need to correct their personal information, make an exchange, or return a faulty product. Your website is where these customers will turn to get in touch with you. The easier you make it for customers to connect—with a contact form or chat service, for example—the easier it will be to solve their problems quickly.

What metrics should you track?

Tracking e-commerce metrics can help you measure success, showing you what’s working for your customers and what might need some improvement. Most e-commerce platforms have some built-in data tracking, but for truly robust metrics, you’ll want to connect your website to an analytics platform, such as Google Analytics, Google Search Console, etc.

The Role of Web Design and Development in Business Growth

Your website isn’t just a digital brochure. It’s a powerful tool for attracting customers, showcasing your products or services, and boosting revenue.

Factors to Consider When Choosing a Web Design and Development Company

Selecting the right web design and development partner is critical. Look for experience, a portfolio of successful projects, and a commitment to understanding your unique business needs.

Mobile-Responsive Website Design

In an era where mobile browsing is prevalent, ensuring your website is responsive on all devices is essential. We have expertise that is very valuable in assisting our clients with mobile responsive websites.

SEO-Friendly Website Development

Search engine optimization (SEO) is vital for online visibility. We specialize in creating websites optimized for search engines, ensuring your business ranks well.

UI/UX Design for Ecommerce Website

User interface (UI) and user experience (UX) design are vital for ensuring your website or app is user-friendly and engaging.


In the world of mobile devices dominating daily engagement, ecommerce design and development are very critical to get your products out there. Via Kasi Digitals stands out as a trusted partner. We offer tailored solutions, keeping your business goals in mind. A solid online presence is essential, and we’re here to make it a reality for your business. You should not stress about the IT jargon, we will walk you through the intricacies and have your project online as soon as possible.


There is no difference. It’s just a different terminology.

Web design focuses on the aesthetics and user interface, while web development deals with the functionality and coding of a website.

It takes us 10 working days provided a client sends us all the required information as quick as possible.

Look for experience, a strong portfolio, and a company that understands your business needs.

It can enhance customer engagement, provide convenience, boost brand loyalty and grow your revenue.