Website Design Pretoria East

It is not only about having a website, it should be utilised to meet the company’s objectives. The website design Pretoria East should be in a very appealing manner to retain the user’s longer stay and experience. Remember that first impression lasts longer and is a decider whether to proceed surfing or not. Taking into account that the website is designed for online presence and appearing on search engines, a bit of research is required on what search engines require from websites, etc. To build a better website for your business, you must understand the importance of web design.

Why web design is important?

1. It is the first point of contact

 Given a highly paced environment, we live in, decisions get made in a split of a second. The same attitude gets replicated to website visits. Users do not have the whole life to browse websites, they want to get what they are looking for quicker. Website design takes all of these factors into account, and is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. And, this determines whether you generate leads or not.

2. It improves your search engine optimization (SEO) strategy

 How search engine spiders crawl and index your website, will be determined by how your website is configured. If your on-page optimization is not done properly, you’ll be fighting loosing battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your website needs to be SEO-friendly. Website pages are not only designed for human interaction, but also how search engines see your website.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a website design agency that includes SEO services  as a part of their package.

3. Customer Service Centricity

 The attitude towards the effort you put into your website, can be a selling point and a reflection of your customer service. Clients look for indications for your customer centricity, and you don’t want to give wrong impressions by not putting enough effort.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

4. It builds confidence with your audience

Business is about credibility. Decisions get made based on this principle. It’s important to build trust with your audience so they remain longer on your site. And, create more opportunities to generate leads or meet your strategic objectives.

5. Competition is stiff

If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.

A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition.

6. It creates consistency

 Consistency across the whole website design is very important in enforcing your brand message. You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colours to associate with your brand. This should be in line you’re your corporate identity and be in line with your logo, etc.

If your website is not consistent, people will move from yours to one that looks more professional. By building consistency, you keep users on your page longer and get them familiar with your business, and earn more leads in return.

Important element to consider in website design Pretoria East

 We want to go through elements that need be looked at when designing the website.

1. Easy navigation

 When users access your site, they want to access information quickly and easily. If you want users to remain on your page, you must implement a navigation that is easy for your audience to use based on your website structure.

Your audience doesn’t want to waste time looking for information. They want to access your website and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging further.

Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive Website Design

 Mobiles are the greatest source of websites’ visits. Therefore, websites should take the user friendliness on mobiles into account. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping users engaged and interested in your site.

Responsive design keeps users engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

 As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the colour, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help in getting potential clients.

4. Purposeful visuals

 Companies are quick to integrate visual elements because they help improve engagement on a website. They normally say images and videos convey a better message than text.

In your strategy, be careful how you use images so that they do not overwhelm your audience. Images should be of great quality, optimized and seo friendly for search engines.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

5. Great Content

 Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality content. This requires thoroughly research so that you present facts.

Writing good content that is long enough, keeps your audience engaged on the page longer and improve your search engines rankings. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action button

 Once you have visitors on your site, you want to guide them towards meeting your objectives . This is achieved by implementing a call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons. Adding of the CTA, should follow the colour scheme rules of the website so that colours do not distract your audience.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Website Load speed

 You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

You can check your page’s speed by using Google Page Insight Speed. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.

The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.