How to Create a Branded Website?

Define your brand identity: Understand your brand’s core values and target audience.

Refine your user experience: Ensure your website is easy to navigate and user-friendly. Invest time in mobile responsiveness as many users will access your website on mobiles.

Establish brand trust: Use clear and concise language, and provide accurate information.

Use your brand voice: Communicate with your audience in a way that reflects your brand’s personality.

Be aware of user pain points: Address potential issues that users might encounter on your website while solving a particular issue on their website.

Set up an easy layout and site structure: Make it easy for users to find what they’re looking for. Users should not figure out what they need from your website, guide them along the website journey.

Maintain consistency: Ensure that all elements of your website are consistent with your brand identity.

Keep your branded website up to date: Regularly update your website with fresh content and information.

One of the most important steps to building a successful website is incorporating branding in a more presentable manner. Your website’s brand is what makes it unique and recognizable. If it doesn’t have a unique style and look, visitors might think it’s just another generic site and not take it seriously.

Invest in your unique look and feel.

Strong branding involves a lot of separate elements in combination. This includes logos, company mottos, colours, and much more. All of these work together to create a unique identity, and if you know what the most important elements are, you can use them to set your website apart. It’s about unique identity that sets you up.

Things to consider in branding a website.

Step 1: Design a Unique Logo (And Use It Everywhere)

If you take a look at websites in your industry, they all feature unique logos. It is advisable to do a research on logos used in your industry. They should have a common element. That’s because logos aren’t just for show – they’re visual elements that represent your brand and impact how people perceive it:

What type of logo you use will depend on your website’s content and voice. Whichever design you choose, you’ll want to keep the following tips in mind:

Include your logo within email newsletters and other types of external communications.

Simply put, your logo represents your website, so it should be included everywhere. That will help people learn to recognize it (and associate it with your brand) more quickly. If you don’t have a logo yet, you can contact us so that we can get it done at a very competitive rate

Step 2: Choose Your Brand Colours

When logos are designed, colours are chosen by considering a lot of factors such as the industry you are in, the voice of the website, etc. Colour can be essential in shaping people’s perception of your brand. Colours must be used consistently on the website.

The colours you choose should look good when paired alongside your logo.

Your colour pallet needs to remain consistent throughout your website.

Whichever colours you pick should look good together. That’s what we call “colour scheme”. Colour theory comes handy in achieving this. Chosen colours and their colour codes should be documented for future reference so that the identity is kept consistent.

Step 3: Images should go with a Theme

Remember that images convey much information than text.

One key consideration when working on your website’s design is what type of images you want to use. Ideally, all of your site’s media will follow a similar pattern or theme. That way, you’ll maintain a consistent design throughout every page.

This reinforces the theme message throughout the website. Again, your industry will determine the kind of images you can use.

Step 4: Set a ‘Voice’ For Your Website’s Content

We have said much about audience as it is a foundation for branding your website. The tone of your website is determined by your audience. And, it should be kept consistent.

Consistency is key, and not only when it comes to your website’s voice. All of your branding elements should remain the same throughout the entire site, so people can get to know and associate them with your content.

Step 5: Create Your Own Brand Style Guide

Creating a brand identity for your website is one thing – implementing it successfully is something else entirely. Just because you have all the elements you need doesn’t mean they’ll be used properly.

To make that happen, you’ll want to put together a comprehensive brand style guide. This is a document that explains all the parts of your branding strategy, such as your chosen logo, colours, image theme, and tone. Each element should be explained clearly and be document, with examples that make it crystal-clear how it should be used:

The document gets used by people working on your corporate identity.

Conclusion:

Above all, when it comes to branding you’ll want to focus on what makes your website unique. All of the best websites have something that sets them apart from the rest. It might be their highly-specific niche, the quality of their writing, a fantastic design, or something else entirely. In many cases, it’s a combination of all those elements and more.

Ultimately, branding is about creating a unique identity for your website, one that visitors can identify with. For that to work, you’ll want to take some risks with the elements we’ve discussed so far. In other words, don’t be afraid to think outside the box when it comes to developing your logo, brand colours, and so on.

For this approach to work, however, you’ll first need to have a very clear idea of what your website’s goal is, what your audience wants, and how you can put both into action. With that information, building a brand becomes much easier.