SEO Packages South Africa
What Is SEO – Search Engine Optimization?
SEO stands for Search Engine Optimization and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries. Our SEO Packages in South Africa are the best and affordable.
The goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site.
What is the difference between Basic and Advanced SEO?
Basic SEO focuses on foundational optimization techniques like keyword usage, content creation, and link building, while advanced SEO delves deeper into complex algorithmic factors, utilizing more sophisticated strategies, data analysis, and a nuanced understanding of search engine behaviour to achieve higher rankings and more targeted results, often requiring a greater level of technical expertise and experience; essentially, basic SEO covers the essentials to get found online, while advanced SEO aims to maximize visibility and performance through more intricate tactics. Artificial Intelligence also assists in advanced SEO.
Depth of analysis:
Basic SEO uses simpler keyword research, while advanced SEO incorporates detailed competitor analysis, long-tail keyword research, and semantic analysis.
- Technical complexity:
Basic SEO focuses on on-page optimization like meta descriptions and header tags, while advanced SEO involves technical aspects like site architecture, crawl budget management, and page speed optimization.
- Link building strategy:
Basic SEO may rely on generic outreach for backlinks, while advanced SEO uses targeted link building tactics, including content marketing and relationship building with high-authority websites.
- Data utilization:
Basic SEO may rely on basic analytics, while advanced SEO leverages in-depth data analysis to identify trends, test hypotheses, and make informed adjustments to campaigns.
SEO Packages South Africa
What are the key elements of advanced Search Engine Optimization?
- Content optimization:
Going beyond keyword stuffing to create valuable, relevant content that aligns with user intent.
An easy win is to revisit old content and update it with optimized content. If you perform a Google position check and notice that a page has fallen in the rankings, it could need to be updated. Optimizing content that receives low traffic, conversions, or another metric that matters to you, helps your business make the most of that content.
How do I re-optimize old content?
You can find old content to reoptimize using a number of strategies. A few of the most common approaches include:
- Viewing organic traffic or conversion data in Google Analytics for pages
- Checking impression and click data in Google Search Console for pages
You can also narrow which pages to focus on with these requirements:
- At least six months old
- Previous track record for driving substantial traffic or conversions
- Related to company services or products
Once you pick your pages, audit them. Look for quick wins, like title tag updates, keyword insertions, internal linking, and more. Depending on the content’s age, you may have to make more in-depth up dates, like rewriting or adding content, to help it rank in search results.
You may also consider deleting thin content
Why delete thin content?
No one likes thin content. It’s content that is not informative and does not add any value. Therefore, it does not assist search engine optimization.
A few examples of thin content include:
Pages with 250 words or less
Affiliate pages
Doorway pages
Duplicate content
When you deleting thin content, you should ensure that it is redirected to more valuable pages so that you have no broken links.
Also, optimize content for Google more than other search engines, as Google boosts a lot of searches.
According to recent data, the breakdown of search engine usage globally is dominated by Google with a massive market share of around 91%, followed by Bing with roughly 3%, then Yahoo, Yandex, Baidu, and DuckDuckGo with significantly smaller percentages; essentially, most people use Google for their searches, with only a small portion utilizing other engines.
So, you need to invest time in understanding how Google algorithms work in producing SERPs. And, optimize your website in that manner.
Click-through rate (CTR) is the core focus when it comes to Google Algorithms.
While CTR is simple — it’s the percentage of clicks your page receives — it’s not easy to optimize. You not only have to think about your SEO strategy but also your intended audience. If you overlook either of these areas, you won’t achieve the CTR you need to top search results.
Two areas that are important in SEO amongst others:
Title tag
Meta description
As a quick refresher, your title tag and meta description appear in search results.
An example of a meta description and title tag in search results
How do I optimize title tags and meta descriptions?
Optimized title tags and meta descriptions not only motivate users to click on your listing but also help crawlers understand your content. For the best results, your title tag and meta description should feature your core keyword.
The challenge comes from creating an optimized title tag and meta description that hooks readers and gets them to click on your site. Luckily, the SERPs can provide insight into what users like to click. Just try and answer the following:
What problem are the pages promising to solve?
What emotions, like positive or negative, do the title tags use?
What kind of adjectives or power phrases are in the title tags?
What format, like a list or how-to, do the title tags follow?
When you optimize your title tag and meta description, make sure those optimizations align with your content. If your title tag is, “Digital Marketing Trends,” and your content only describes one way, people will bounce back to Google. Your content must support your title tag and vice versa.
Re-purpose new and old content
Like re-optimizing content, you can also repurpose content into new formats to drive better results.
Why re-purpose content?
While nothing is wrong with a basic blog post, article, or guide, those content types struggle to compete. That’s because businesses are rapidly publishing content. In fact, of the 53% of companies that use content marketing, half of them publish content every day.
Repurposing your content into new formats, like the following, can help you stand out:
Videos
Infographics
Social posts
And more
It can also help you bring new traffic and engagement to old site content. Instead of allowing your past content to run dry in traffic, shares, and conversions, you can keep users coming with a fresh format. This new take adds new value to your page and can help you not only reach users but also the top of search results.
How do I repurpose content?
Repurposing content is similar to optimizing old content.
You want to focus on pages:
Decreasing in traffic, conversions, and engagement
Ranking lower in search results, like page two or higher
Contributing in value to your overall company goals
For the best results, as well as the use of your time, you want to focus on pages that offer the best possible return on investment (ROI). If a page doesn’t tie-in to your goals, like generating sales, leads, or awareness, then you may want to skip it. In some cases, you may invest your time on a page that doesn’t directly relate to your goals.
For example, you may decide to repurpose an industry trends article into an infographic. This post probably won’t generate calls, leads, or sales, but it may help you earn valuable shares and links. These gains can support your SEO strategy, which can improve the rankings of other pages in search results.
Once you choose which pages to reformat, you need to pick the right format. Will a video offer the most value, for instance? Or, does an infographic line-up with what users want?
- Schema markup:
The whole purpose of implementing structured data to provide search engines with richer information about your content, leading to better search result appearances.
Your appearance in search results can result in a click or a scroll, which is why SEOs use schema markup.
Why add schema markup to pages?
Schema markup or structured data can influence your appearance in search results.
A few examples of schema markup include: An example of FAQ schema in search results
Ratings
Events
Dates
Recipes
FAQs
And more
With schema markup, you provide users with additional information about your page. You also offer Google valuable data that it can use, share, or highlight in search results. All this information can motivate users to click on your page, plus help you earn more return from search results.
Other techniques to consider:
- Technical SEO:
Optimizing website technical aspects like site speed, mobile-friendliness, indexing, and site architecture.
- Topic clusters:
Creating content that revolves around related themes to establish expertise and authority on a specific topic.
- Advanced link building:
Acquiring high-quality backlinks from authoritative websites through strategies like guest blogging, influencer collaborations, and digital PR.
- Local SEO:
Optimizing your website to appear in local search results for nearby customers.
- Voice search optimization:
Tailoring content to be easily understood by voice search assistants.
- User experience analysis:
Understanding how users interact with your site to improve navigation and overall experience.
